A niche e-commerce experience designed for a community built on a single, vibrant color.
Moving beyond the functional "superfood" narrative to position matcha as a catalyst for human connection.
Defining a brand identity rooted in transition, evolution, and the "in-between" space.
Designing for the Collective: A human-centric icon system for the Tree Museum of Canada. This project focused on creating intuitive visual markers that transcend language barriers and physical ability through high-contrast, simplified forms.
Designing premium packaging for a small-batch hot sauce brand.