Orange Crush Co

E-commerce UX/UI

Context: A niche e-commerce experience designed for a community built on a single, vibrant color.

Year
2025

Two smartphones displaying an online shopping app called Orange Crush Co. with orange-themed products like a notebook, tote bag, and umbrella. The background features the text 'Orange You Obsessed Yet!?' and the company's name.

Problem Statement

How Might we create a shopping experience that reduces decision fatigue by offering only curated, orange-themed products?

In What ways is Orange Crush Co unique?

The premise of orange swag is that online shoppers today face too many choices. Thousands of colors, brands, and styles. By focusing exclusively on orange-colored, customizable products, the brand simplifies decision-making while maintaining creativity and self-expression. So, the constraint (only orange swag) becomes the design opportunity.

Why Orange?

Orange is a bold color yet often associated with excitement and warmth.

It is a high-visibility color that draws the eye without being too sensitive. Since Orage Crush Co sells orange-themed swag, I wanted that same bold playful vibe to come through in the uer experience.

Two smartphone screens display a fashion app interface featuring an orange tote bag. The left screen shows an About page with styling quote and a send message button, while the right screen displays product details, price, size options, quantity selector, add to cart, and customize buttons with secondary buttons unfilled.
Comparison between a sketch and the final version of a mobile app interface, highlighting design choices such as placement of the 'Shop' button, limited navigation categories, addition of client testimonials, and curated collections for decision guidance.
Comparison between a sketch and the final version of a mobile app interface, highlighting design choices such as placement of the 'Shop' button, limited navigation categories, addition of client testimonials, and curated collections for decision guidance.
A digital collage showcasing branding and product design elements for 'Orange Crush Co.' including a smartphone displaying an orange notebook, a male model wearing an orange polo shirt, a water bottle, color palette swatches, icons, illustration, buttons, typography, and product cards for tote bags.

Credits

Designer: Yasmine Labban
Instructor: Claudia Dubé
Course: ART 302: Interaction Design
Creative Timeframe: Fall 2025
School: Minnesota State University, Mankato
Sources:

‍ ‍-Swag.com
-Chatgbt
-Unsplash