Orange Crush Co
E-commerce UX/UI
Context: A niche e-commerce experience designed for a community built on a single, vibrant color.
Year
2025
Problem Statement
How Might we create a shopping experience that reduces decision fatigue by offering only curated, orange-themed products?
In What ways is Orange Crush Co unique?
The premise of orange swag is that online shoppers today face too many choices. Thousands of colors, brands, and styles. By focusing exclusively on orange-colored, customizable products, the brand simplifies decision-making while maintaining creativity and self-expression. So, the constraint (only orange swag) becomes the design opportunity.
Why Orange?
Orange is a bold color yet often associated with excitement and warmth.
It is a high-visibility color that draws the eye without being too sensitive. Since Orage Crush Co sells orange-themed swag, I wanted that same bold playful vibe to come through in the uer experience.
Credits
Designer: Yasmine Labban
Instructor: Claudia Dubé
Course: ART 302: Interaction Design
Creative Timeframe: Fall 2025
School: Minnesota State University, Mankato
Sources:
-Swag.com
-Chatgbt
-Unsplash