Liminal

Brand Identity & Collateral

Context: Defining a brand identity rooted in transition, evolution, and the "in-between" space.

Year
2025

A notebook with a stylized line drawing of a woman's face wearing a wide-brimmed hat with a flower, a smartphone displaying a related design, and a large poster featuring the same line drawing and orange accents promoting women's in design with details about workshops and inspiration.
The word 'youtube' written in stylized white text on an orange background
The word 'youtube' written in stylized white text on an orange background
The word 'li'bong' in orange stylized text
The word 'li'bong' in orange stylized text

Liminal describes a state of transition or being in-between. Here is a breakdown of how this core idea was translated into the final design solution.

An infographic with the title 'Women in Design' featuring a line drawing of a woman's face with hair. The background has a pattern of intertwined lines. The infographic explains the minimalist graphic style used in the design, including line drawings representing identity and hair. It also discusses the transition logo for 'liminal,' highlighting the underline in the letter 'I' as the point of transformation. The bottom of the graphic includes the event details, 'Friday 11-5-25, The Summit Hall,' and information about the color palette and design elements.

Credits

Designer: Yasmine Labban
Instructor: Matthew Willemsen
Course: ART 220 Graphic Design I
Semester: Fall 2025
School: Minnesota State University, Mankato
Sources: Unsplash