Liminal

Brand Identity & Collateral

Context: Defining a brand identity rooted in transition, evolution, and the "in-between" space.

Year
2025

Liminal describes a state of transition or being in-between. Here is a breakdown of how this core idea was translated into the final design solution.

Credits

Designer: Yasmine Labban
Instructor: Matthew Willemsen
Course: ART 220 Graphic Design I
Semester: Fall 2025
School: Minnesota State University, Mankato
Sources: Unsplash